Catch Phrase Brainstorming
Below is list of catch phrases that were created attempting to come up with someway of conveying the messege of Shift Shade on a billboard. For your viewing pleasure they have not been edited or changed but copied and pasted from the original list. I will admit some are pretty silly but this was brainstorming and we are blogging!!! Please feel free to add your own!
- Turn day into night
- Sleep all day
- Total darkness for daytime sleep
- Pitch black darkness for great sleep
- Create a cave in your bedroom
- Enter…The bat cave
- Dark as the inside of a cow (Cleve’s comment after I gave him an in home demonstration)
- Are my eyes open?
- Too dark to sleep
- Scary dark
- Darker than night
- For a good night sleep, all day (slogan on cards/web site)
- Darkness to sleep by
- You don’t know darkness
- You haven’t seen dark
- Yea, it’s that dark
- Artificial darkness
- Artificial night
- For a good days sleep
- Ready, Set, Sleep
- Never lose a good days sleep again
- Best daytime sleep you will ever get
- Work all night, sleep all day
- Up all night, sleep all day
I never did use any of these on a billboard! Decided it was to difficult to get the idea of daytime darkness across to someone driving down an interstate.